The Echo Boomers / Generation Y

Stand back all bosses! A new breed of workforce is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, “The Echo Boomers.” There are the Generation Y, born in the 80’s, and they’re rapidly taking over from the baby boomers who are now pushing 60.

They were raised by doting parents who told them they are special, played in little teams with no winners or losers, or all winners. They are laden with trophies just for participating and they think your business-as-usual ethic is for the birds. And if you persist in the belief you can, take your job and …errr…well…shove it.

The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come first.

Faced with new employees who want to roll into work with their iPods and flip flops around noon, but still be CEO by Friday, companies are realizing that the era of the buttoned down exec happy to have a job is so dead. It’s a future of sweet talking bosses, no more “Pay your dues just like I did.” If this generation knows anything, it’s that there are more jobs than young people to fill them. The attitude is ‘If you don’t want me, Mr. Employer, I’ll go sell myself down the street. I’ll probably get more money. I’ll definitely get a better experience. And by the way, they’ll adore me. You only like me.’

And in case you are wondering why FORTUNE has selected Google as the number 1 employer, it’s because of the fact that they are truly a GenY’ers paradise. Watch out the following video.:

Source: CBS, 60 minutes, “The Millennials are coming”.

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    One Response to The Echo Boomers / Generation Y

    1. U.A says:

      I don’t think it has anything to do with the attitude of
      the baby boomers. Google adores PHD’s and has more X’ers
      than Y’ers on their staff.

      Google got it right by using their money and creating a
      collegiate environment. There are few companies in the world
      that can "AFFORD" to offer the facilities that
      google has (I read their smallest facility in DC is 30,000
      sq. ft). They hire 4000 people every year. Not every kid
      with an attitude and an ipod will land up there.

      Every kid with an attitude and an ipod is not necessarily
      smart. And smart / intelligent people are few – they can
      choose to work any where they want because "there are
      more jobs than young people to fill them".

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